So once you've got your brand new sparkly e-commerce website up and running you're sorted! Well, kind of. Now it's time to find some customers and just because you built it doesn't mean they'll come running.

If your customers use Facebook then this could be a great place to start your advertising campaign. It is simple to use, appropriate for any budget and because it works on a cost per click (CPC) basis you'll only pay for results.

What's more, all the lovely personal information people enter in their Facebook profiles allows you to target specific audiences so you can target your advertising far more effectively than with press or radio ads.

If you want to give it a go or find out more check out our pdf Facebook Advertising Explained

-Tracey